French Perfume packaging design - fragrance, packaging, cosmetics - beauty salon industry
Abstract: The reason why France has so many world-class brand perfume, perfume world power, its fragrance is inseparable from the packaging design. French designer good at using a variety of materials, dare to use new materials, new technologies, new forms to design perfume packaging; to fashion and innovative design basis points, to meet the constant change and novelty of aesthetic psychology; good at different periods of art from works to absorb nutrients; attention from the consumer point of view, based on their perceptions of various aspects of the design to enhance the attractiveness of perfume packaging, taking into account the visual image of the perfume packaging and functionality.
Renaissance, as the old recipe to rediscover perfume, fragrance production in Europe, quickly flourished. The center of the early Renaissance, such as Venice and Florence, is the center of perfume manufacture; Medici family, who is pioneering the members of his family spread Catherine is an important messenger perfume, she married King Henry II of France, and with the then bit Mingjiaoleina more (Renato) followers, Florence is famous perfume manufacturer. Reinado after France opened a perfume shop, achieved great success, legend and his ability to configure the manufacture of perfume poison ability comparable, Catherine French court directed a number of events are configured syrup with his lot to . Thereafter, spraying perfume became fashionable. "This is one of self-discovery period, the person's self-consciousness more and more apparent, people began the pursuit of fashion." [1] of the Renaissance that people do not always take a bath, just by spraying perfume to mask body odor, perfume industry, thus flourish. Use a wide range of perfume, both men and women use, and even hair spray perfume and even pets are. 1508, Florence, Dominican religious order established the date the world's oldest perfume factory. Pope's U.S. Medici family is its loyal customers, for centuries, each new ruler will either provide a perfume formula for the plant. Meanwhile, a small town in southern France, Glass has gradually developed into a perfume base. Glass production of perfume initially because the town is also the tanning center, to be used in the tanning process of urine, people have been spraying perfume cover up the smell of leather. Susan? Owen in "perfume? Classic fragrance with the lure of the birth," a book about the local manufacturers of leather gloves, import, production and sales of perfume. 18th century, when the leather industry has collapsed after the manner still continue to sell perfume. "[2] Today, France is a true perfume big country, with many of the world's top perfume brands, such as Lanvin (Lanvin), Chanel (ChaneL), Givenchy (Givenchy), Lancome (Lancome), Lolita? Long pickup (LolitaLempicka), Guerlain (Guerlain perfume and cosmetics industry in France and the French fashion, French wine tied to France three boutique industry, world-famous, is the pride of the French.
Packaging design is an integral part of the product is a wonderful, international, core words, it is also necessary for the company what is the password for a successful business. Packaging design connects art and industry, market and production, creative and functional. Good ideas good achievements in packaging, good packaging is a catalyst for promotion of products. Identify a product is achieved through the packaging, consumers must be given sufficient information and be able to decode, understand symbols, only recognize the value of products and thus to understand and lead to eventual purchase. Obviously, fragrance more and more people are also more and more difficult choice, but often by their education, social life, cultural background influence, to select the brand. Therefore, every scent is a fragrance and its packaging should have some relevance to correspond to particular consumer groups. The reason why France has so many world-class brand perfume, a perfume big country, with its perfume packaging design concepts are inseparable.
A bold use of new materials, new technologies, new forms of development from the history of perfume containers, it has been exploring a variety of materials used to make perfume container. Most Egyptians used stone vessels began to make perfume in containers of various shapes, such as the bottle round belly, thick tall bottles, are exposure, cork or fabric with a flat sealing group. All kinds of stone are also used to make these containers, which accounted for the largest proportion of alabaster. Greek craftsmen to produce a series of ceramic door is in containers perfume, according to the characteristics of the design containing the contents of the container.
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